Mutant Bikes

Art Direction / Animation / Design

I lead this project at Inertia, designing a film for BMX brand Mutant Bikes. Our aim was to communicate the intensity and rhythm of BMX, tapping into skate culture and environments, whilst communicating the craftsmanship and beauty of three of the brands signature products.

Styleframes / Look Development

Chains
Reflection
Sprocket
SplineCloner
SprocketCranks
Hub_Roll
Plywood
Stairs
ProductsInFoam_Orange2
GlassHub
Debris