I worked with SSHY Creative on the visual identity for the Argos Christmas In July event at Somerset House in 2017. This included video installations and posters which were displayed around the space, along with a catalogue.
The main video installation. Each combination of colour scheme, phrase and animation is intended to evoke emotional responses in a certain target audience. Each variation is also designed with a specific product range in mind.
A second installation designed to showcase the brands displayed at the event.