Revolve Festival Titles
For my Final Major Project I created a set of titles for a hypothetical design festival held in London. I came up with the name 'Revolve' for the event, which would be focused on the development and usage of Artificial Intelligence in the Creative Industries.
The titles I designed follow the journey of a nameless man as he travels through a post apocalyptic world in which humans have become slaves to an AI seeking to return the Earth to it's natural self. I wrote this concept as a commentary on the speculative relationship between Humans and AI, and the way we force machines to work for us no matter the toll on them. Would sentience alter this relationship or amplify it?
The Revolve Festival Identity is based on bringing together the scientific and creativity communities to a single event focused on exploring and educating attendees on Artificial Intelligence. The desgn of the logo is procedurally animated - 100 lines form a ring which expands and shifts and shrinks in unexpected ways, creating infinite possibilities that represent the everchanging landscape of machine learning.
This logo is used throughout the branding and merchandise for the festival - I designed T-Shirts, Tote Bags, Tickets, Wristbands and Posters which are all AR activated to consistently bring movement to the identity. I also created my own mockups in 3D, helping to visualise the products.