Marin Bikes

Marin challenged the Inertia team to develop an educational film depicting the key features of their newest bike - the Alpine Trail. Namely, the adjustable frame geometry that gives riders control of the feel of their ride. I project led and Art Directed the film from the conceptual stage, through to production and delivery. Selling in a more high-intensity film that captured the energy of mountain biking, yet one that still educated their audience about the product, was key, as well as developing the idea for the LED panels - which double as a canvas for environment and kinetic typography.